The Future of E-Commerce: Trends to Watch in 2024

The landscape of e-commerce is constantly evolving, driven by technological advancements, changing consumer behavior, and global economic shifts. As we progress through 2024, several key trends are poised to shape the future of online trade. Here’s what to watch for: 1. Rise of AI and Machine Learning Artificial intelligence (AI) and machine learning are revolutionizing […]

Navigating the Complexities of International Business

Expanding a business internationally can be an exciting opportunity for growth and development. However, it comes with its own set of challenges and complexities. To navigate these successfully, it’s crucial to understand and address various aspects of international business. Here are five key areas to focus on: 1. Understanding Cultural Differences One of the most […]

Preetha Nair


With over three decades of industry experience, Ms. Nair is a seasoned consultant specialized in ushering start-up companies into new markets. Currently serving as the Chairperson for World Trade Xpert, she leverages her expertise to build global channel partnerships, develop robust sales pipelines, and engage in advocacy with host governments on policy issues. Throughout her career, she has played a pivotal role in helping companies close business deals worth over 8 billion USD, demonstrating her ability to drive substantial revenue growth and market expansion on a global scale.